Brand Manager – Watches

The Brand Manager drives brand growth by analyzing financial reports, developing strategies, and ensuring business goals are met. This role explores market opportunities, leverages digital marketing, and leads cross-functional teams to execute campaigns effectively.

Key Responsibilities

• Develop and implement comprehensive brand strategies aligned with the company vision.
• Conduct market research and analyze target audiences, trends, and competitors.
• Maintain brand identities, guidelines, messaging, and visual assets.
• Oversee product assortments, pricing, promotions, inventory, performance, and profitability.
• Develop integrated marketing campaigns across digital, social media, PR, and in-store channels.
• Work with retail teams on brand consistency, visual merchandising, store performance, and customer experience.
• Identify and manage strategic partnerships and collaborations.
• Manage marketing and promotional budgets.
• Lead brand associates and cross-functional teams to deliver initiatives on time.

• Graduate of BS Marketing Management or a related course.
• At least three years of experience in the same capacity, preferably in retail.
• Proficient in Microsoft applications and social media.
• Strong written and verbal communication and interpersonal skills.
• Highly organized, accurate, and attentive to detail.
• Strong sense of urgency and follow-through.