Established 1992
About
Newtrends International Corporation
Our story
Thirty years of purposeful curation
Newtrends International Corporation (NIC) began in 1992 as a single-brand distributor — built on a simple belief that great products deserve great storytelling. Over three decades, that belief carried us from one brand to more than 40, spanning watches, jewelry, writing instruments, perfumes, and personal care, and from pure distribution into retail, with our own concept and brand stores across the Philippines.
Today, Newtrends is one of the country’s leading multi-category lifestyle distributors and retailers — trusted by global brand principals to bring their vision to the Philippine market, and trusted by Filipino consumers to curate only the brands worth their attention. We combine deep category expertise with a retail and distribution network built over 30 years.
What we stand for
Mission, Vision
& Values
Mission
We are committed to growing iconic and emerging lifestyle brands by delivering value to partners and customers through strategic distribution and compelling brand experiences.
Vision
To be the leading brand distribution and retail house in the Philippines, empowering self-expression and confidence through lifestyle accessories and personal care products.
Core Values
Integrity — We conduct ourselves morally and ethically.
Professionalism — Everyone impacts the organization’s success, so we hold ourselves to the highest standard of behavior.
Passion for Excellence — We put our heart into our work and give our best, always.
Customer-Oriented — We provide excellent service and build long-term relationships by understanding our customers.
Teamwork — Teamwork is the cornerstone of our success, so we set aside individual glory and work as one.
Stewardship — We are loyal stewards of our company’s resources and the welfare of its people.