Newtrends - About Us

Newtrends International Corporation is one of the Philippines’ leading companies in the distribution and retail of international brand names of fashion accessories, with a special focus on Timepieces, Eyewear, Pens and leather accessories. With over 16 years of solid experience and an intimate knowledge of the market, 30 international brand names under its wing, and a retail footprint of over 150 boutiques and in-store counters, Newtrends has become one of the strongest business groups in the Philippines for its portfolio categories.


A solid focus on brand management, clear-sighted marketing strategies and a hard eye on results drive long-term success, with brands emerging as market leaders both by share and by innovation.
With a strong financial position, brands are fully supported with aggressive investments in marketing and point of sale programs, funding and in manpower. The organization is also fully-equipped with comprehensive retail support systems which include back-office support for store design, creative merchandising and after-sales service.
The company’s wealth of experience and diversified networks in distribution and retail enable access to the full spectrum of the market, from Mass to Luxury segments, from Company-owned points of sale to Independent Dealers, from Consumer to Corporate sales channels. With long-standing relationships with department stores, key dealers and players in the industry, distribution reach is maximized beyond company-owned outlets. With a full network of sales representatives , all distribution points and channels nationwide are covered including a dedicated Corporate business channel